{"id":162,"date":"2010-04-15T15:02:09","date_gmt":"2010-04-15T15:02:09","guid":{"rendered":"http:\/\/www.jonesmediaanddesign.net\/blog\/?p=162"},"modified":"2012-03-08T23:09:46","modified_gmt":"2012-03-08T23:09:46","slug":"guest-post-by-barton-damer-basic-principles-of-logo-design-greg-atkinson","status":"publish","type":"post","link":"https:\/\/www.jonesmediaanddesign.net\/blog\/2010\/04\/guest-post-by-barton-damer-basic-principles-of-logo-design-greg-atkinson\/","title":{"rendered":"Guest Post by Barton Damer: Basic Principles of Logo Design"},"content":{"rendered":"<p><a href=\"http:\/\/www.gregatkinson.com\/2010\/04\/15\/guest-post-by-barton-damer-basic-principles-of-logo-design\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+gregatkinson+%28GregAtkinson.com%29&amp;utm_content=Google+Reader\"><img decoding=\"async\" src=\"http:\/\/www.jonesmediaanddesign.net\/blog\/wp-content\/uploads\/2010\/04\/barton-150x150.jpg\" alt=\"\" \/><\/a><\/p>\n<p>The following is a guest blog by Barton Damer, a freelance digital artist designing for new media, interactive, print and broadcast design. He operates under the studio name AlreadyBeenChewed.tv<\/p>\n<p><em>Logo design principles<\/em><\/p>\n<p><em><a href=\"http:\/\/www.gregatkinson.com\/2010\/04\/15\/guest-post-by-barton-damer-basic-principles-of-logo-design\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+gregatkinson+%28GregAtkinson.com%29&amp;utm_content=Google+Reader\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.jonesmediaanddesign.net\/blog\/wp-content\/uploads\/2010\/04\/picture-36.png\" alt=\"\" width=\"385\" height=\"451\" \/><\/a><\/em><\/p>\n<p><em>#2-4 are not logo designs. They are variations of a logo design. A logo should stand strong in solid black and white. If it falls apart when reduced to those 2 solid colors, it is not a strong logo design. The strength of a logo should not rely on full color, gradients, grunge effects, 3d effects, or shading &amp; highlights. A logo in it\u2019s basic form needs to work for print, web and video. There are many times when a logo may need to be reproduced on a vinyl banner, fax machine, gobo for lighting, tee shirt printing, embroidered, embossed\/engraved or extruded in a 3d program. None of those will work if your logo is not replicable in solid black &amp; white. Even the grunge effect is technically replicable in solid black &amp; white; but at it\u2019s core, it is an effect applied to a logo. The logo should stand alone without that effect applied to it. Logo designs that are too ornate should be avoided as well. You will run into a lot of the same issues if your logo is too intricate. Less is more.<\/em><\/p>\n<p>via <a href=\"http:\/\/www.gregatkinson.com\/2010\/04\/15\/guest-post-by-barton-damer-basic-principles-of-logo-design\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+gregatkinson+%28GregAtkinson.com%29&amp;utm_content=Google+Reader\">Guest Post by Barton Damer: Basic Principles of Logo Design | Greg Atkinson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is a guest blog by Barton Damer, a freelance digital artist designing for new media, interactive, print and broadcast design. He operates under the studio name AlreadyBeenChewed.tv Logo design principles #2-4 are not logo designs. They are variations of a logo design. A logo should stand strong in solid black and white. If [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":5,"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":173,"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions\/173"}],"wp:attachment":[{"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jonesmediaanddesign.net\/blog\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}